A Practical Guide To Search Engine Optimizing Your Website

Let's tackle our first step of good SEO practices and implementation. Your content or site is all about food. Let's say you review local restaurants. The type of people you want to come to your site are those who eat at restaurants. Pretty simple so far, right? So, you know what sort of people should be coming to your restaurant review site (your audience) - do you know how they would search to find your site or content? Knowing this simple bit of information is the key to getting your site listed and out there for your public to see. Knowing your audience and how they think is more important than anything else you will be doing within SEO.

How do you find out what your audience is thinking when they want to find your site or content? Easy - you need to simply think like your target audience. Actually, that sounds easier than it may be. If your content or site is a local restaurant review site, it can be as simple as opening up your browser, go to Google.com or Yahoo.com and type in the words you would use to find local restaurant review sites. What if your site or content is a bit more complicate than this? There are a few ways you can accomplish this:

1. Survey - you can try out Survey Builder or SurveyMonkey
2. Questionnaire - two sites to check are My3Q.com and FreePollKit.com
3. Direct Email - If you have a membership list built into your site, you can access this to send out personalized emails to find out how they found your site to begin with. Try to stay away from sending an impersonal message out to all your members - it's best to pick a few at a time and really think your email through before sending.
4. Face-to-face - If you find your membership to be very local, you can arrange to telephone - first contact them by email to find out if they would be interested in having you "pick their brain" for a few minutes.

Some of the information you will want to garner is:

1. How did they happen upon your site?
2. If they found you via a search engine, what did they use for keywords?
3. If they found you another way, determine if others found your site in the same manner.

Once this information is gathered, you can then use it to help you create your keyword and tag list (we'll cover this in a future article).

The bottom line? The most important key to getting more people to your site or content is those who already frequent your site or content. They are your first most valuable resource!

Next week: Creating a good SEO strategy - because a good plan is the best way to get started!

Search engine optimization aims to attain the goal of having more visitors to an internet site by helping it get higher rankings in the various search engines. This simply implies that internet search engine optimization's goal is to create a internet site appear on the first pages, if not the first page of a search done through the s.e..

You will find two methods to be able to get noticed by se's. One is through pay-per-click-advertisements. An illustration of this a pay-per-click system that is utilized by search-engines may be the Google Adwords system. It has generated a hype and contains given Google around 5 billion dollars with regards to revenue each year. Webmasters can place their bids to be shown when a keyword is searched with a surfer. The best bidders are certain to get their sites to appear first when the search is being done. The next means of getting high rankings from se's is through organic searches. Search-engines evaluate internet sites through the use of what they call “ spiders. ” These programs scan web sites and collects information regarding them. Then they collate the info and pass it about the internet search engine. This area is primarily the key arena of search engine marketing. It utilizes some solutions to be capable of getting search-engines to list the web site on high ranks.

The primary purpose of seo would be to increase the traffic generated by way of a web site. Internet sites are made to be seen by Internet surfers and search engines can help it achieve this goal.

The energy of the
seo and internet marketing company shouldn't be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of Online users employ search engines to help them within their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of search-related Internet activity.

People and Search-engines are alike

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