We’re all suffering from content curation-daily deals-web app overload. BUT, I’ve just stumbled upon a website that does just that and is actually really awesome. Still in beta, Loku combines geolocation data with news headlines, photos, entertainment and social updates to offer a very localized experience when searching the web. The layout features big square imagery of each nugget of information. It really makes you want to get out of the house more.
For example, I type in “Wine” in Brooklyn and it will present me with relevant information based on what is closest, what others are saying via social media and news reviews – along with the best deals that are close by. Loku pulls from popular APIs like Twitter, Foursquare, Spotcrime, YouTube, picture sites, newspapers, local blogs and is working through partnerships with share economy partners and larger content providers. Check out Loku’s “Go Local” tab to find restaurants or bars based on social media recommendations.
The company is based in Austin, TX and was funded by Silicon Valley’s 500 Startups incubator. We caught up with Loku Founder Dan Street to get the inside scoop on his startup. Check it out after a peak at the site:
CBM: So, what encouraged you to start working on Loku?
Dan Street: While I was traveling the world, I always felt like a visitor without roots – always an outsider. So I sort of became obsessed with this idea of “really” being a local. What would it really be like to live in a place? What was the character? What were the important topics of conversation? Who mattered?
3 years ago, I saw that technology could solve this problem. The local and insider information was being turned inside out. So me and some friends set out to build Loku, a way to help people connect more deeply with their local area.
CBM: Let’s talk layout- why this theme?
DS: We tested a bunch of different layouts, and in the end, we just really liked having pictures front and center. The cool part about local is that it’s really visual – you are exploring the area around you every day, and a familiar image makes for a nice feeling.
In general, we do our best to make the site cleanly designed, informational and useful, but also fun and optimistic. One of the best things about focusing on local is that it’s mostly uplifting stuff. Global news may focus on genocide, and in your local area, you care about a jogger wearing a bikini (which was a real story this week in Bernal Heights in San Francisco). Our design theme tries to blend all these ideas together into one cool display.
CBM: How is geolocation technology impacting local economies in terms of daily deals, advertising, and social media?
DS: To be honest, we’re just at the beginning of geolocation tech and its impact on commerce. With the exception of some forms of lead gen, deals sites and specific local models, we’re largely in the infancy of the idea. It’s simply a hard problem. In order to get local businesses involved, they want to see a large density of local users, and an advertising model that appeals to them. Only in the last 2 years have those pieces come together. I think you’re about to see these ideas converge in a big way – and of course, I’m biased because I think we’re close.
So today, the impact is small but important. It’s also ready to explode. Small businesses crave local customers. Those who bring them new folks, and do it in a creative and measurable way, are gold.
CBM: How are you monetizing this platform?
DS: We find ways to make money by offering content or features that people love. For example, that can mean daily deals, coupons, reservations, or anything else. We then take a commission on the front end for providing buyers. We help people find stuff they want to buy, and we participate by making that connection.
CBM: What are the coolest things you found out about from using Loku?
DS: Man, this hard. The biggest thing I’ve discovered is the diversity of places. San Francisco is just so different from LA, which is different from Boulder, which is different from Austin….which are all totally different from NY or Boston. I hope that people take the time to try a bunch of cities to find the one that’s right for them!
I found out some pretty funny things. I’ve spent a fair bit of time in Houston, and this one really got me laughing: “HPD Officers Accused of Eating Suspect’s Pot Brownies Turn in less Marijuana Than They Claimed to Have Seized.” We also keep track of our favorites here.
➤Loku is still in Beta and is live in 15 cities including New York City, San Francisco and Chicago and is adding one city each month. To date, it’s raised $400K from the founder and another $1 million from angels. Check it out here.
Featured image: Shutterstock/trekandshoot
Box, the online file storage and sharing company, on Thursday debuted the Box Innovation Network, also branded as “/bin,” a platform to make it easy for third party developers to create enterprise-focused apps utilizing Box’s APIs. The company also announced a $2 million fund aimed at supporting developers building the most promising apps on /bin.
Box has assembled a number of partners for /bin’s launch, including Heroku, Rackspace and Cloud Foundry, whose services can help host the apps that are built using Box’s framework. Twilio, SnapLogic and Appcelerator are also /bin launch partners, and their services can be used to help developers build apps more efficiently.
Order of magnitude app growth
Box isn’t new to working with third-party app developers: The company currently has an app store with around 150 applications on it today, Box CEO Aaron Levie told me in a recent interview. But /bin is aimed at making it easy for many more apps to be built using the company’s technology framework. “We wanted to make an order of magnitude change in the amount of Box-oriented apps out there,” Levie said. (Levie will be speaking at our Net:Work event on Dec. 8.)
/bin was born largely out of necessity. Many Box customers have requested specific features, such as the ability for a doctor to use an iPad to access a patient’s CAT scan image document hosted on Box. “We get requests every day for features that we don’t offer in some really specific but useful areas,” Box VP of platform Chris Yeh said in an interview. “These kinds of things we’re never going to be able to build out ourselves, and /bin makes it easier for other people to create those things.”
Adding cash to the equation
To that end, Box says it will spend up to $2 million within the next year to invest in applications built on /bin. The money will go toward equity investments in apps, intellectual property acquisitions, and co-development projects.
Overall it’s a very promising program, but certain details are still fuzzy. For example, no financial details of the /bin platform have been solidified yet, meaning that there are no established rules for whether Box will take a cut of any revenue generated by an app built on the platform, or how much that cut will be. Yeh tells me the company will probably establish that on a case-by-case basis going forward, as /bin matures. It seems to me that those details should be firmed up soon to make developers confident about making serious apps on the platform. But in general, it will be interesting to see what kinds of apps are built with /bin in the weeks and months ahead.
Here’s a video explaining how /bin works:
Related research and analysis from GigaOM Pro:
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- What Enterprise Software Vendors Could Learn from the Consumer Space
- Millennials in the enterprise, part 1: strategies for supporting the new digital workforce
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We’re all suffering from content curation-daily deals-web app overload. BUT, I’ve just stumbled upon a website that does just that and is actually really awesome. Still in beta, Loku combines geolocation data with news headlines, photos, entertainment and social updates to offer a very localized experience when searching the web. The layout features big square imagery of each nugget of information. It really makes you want to get out of the house more.
For example, I type in “Wine” in Brooklyn and it will present me with relevant information based on what is closest, what others are saying via social media and news reviews – along with the best deals that are close by. Loku pulls from popular APIs like Twitter, Foursquare, Spotcrime, YouTube, picture sites, newspapers, local blogs and is working through partnerships with share economy partners and larger content providers. Check out Loku’s “Go Local” tab to find restaurants or bars based on social media recommendations.
The company is based in Austin, TX and was funded by Silicon Valley’s 500 Startups incubator. We caught up with Loku Founder Dan Street to get the inside scoop on his startup. Check it out after a peak at the site:
CBM: So, what encouraged you to start working on Loku?
Dan Street: While I was traveling the world, I always felt like a visitor without roots – always an outsider. So I sort of became obsessed with this idea of “really” being a local. What would it really be like to live in a place? What was the character? What were the important topics of conversation? Who mattered?
3 years ago, I saw that technology could solve this problem. The local and insider information was being turned inside out. So me and some friends set out to build Loku, a way to help people connect more deeply with their local area.
CBM: Let’s talk layout- why this theme?
DS: We tested a bunch of different layouts, and in the end, we just really liked having pictures front and center. The cool part about local is that it’s really visual – you are exploring the area around you every day, and a familiar image makes for a nice feeling.
In general, we do our best to make the site cleanly designed, informational and useful, but also fun and optimistic. One of the best things about focusing on local is that it’s mostly uplifting stuff. Global news may focus on genocide, and in your local area, you care about a jogger wearing a bikini (which was a real story this week in Bernal Heights in San Francisco). Our design theme tries to blend all these ideas together into one cool display.
CBM: How is geolocation technology impacting local economies in terms of daily deals, advertising, and social media?
DS: To be honest, we’re just at the beginning of geolocation tech and its impact on commerce. With the exception of some forms of lead gen, deals sites and specific local models, we’re largely in the infancy of the idea. It’s simply a hard problem. In order to get local businesses involved, they want to see a large density of local users, and an advertising model that appeals to them. Only in the last 2 years have those pieces come together. I think you’re about to see these ideas converge in a big way – and of course, I’m biased because I think we’re close.
So today, the impact is small but important. It’s also ready to explode. Small businesses crave local customers. Those who bring them new folks, and do it in a creative and measurable way, are gold.
CBM: How are you monetizing this platform?
DS: We find ways to make money by offering content or features that people love. For example, that can mean daily deals, coupons, reservations, or anything else. We then take a commission on the front end for providing buyers. We help people find stuff they want to buy, and we participate by making that connection.
CBM: What are the coolest things you found out about from using Loku?
DS: Man, this hard. The biggest thing I’ve discovered is the diversity of places. San Francisco is just so different from LA, which is different from Boulder, which is different from Austin….which are all totally different from NY or Boston. I hope that people take the time to try a bunch of cities to find the one that’s right for them!
I found out some pretty funny things. I’ve spent a fair bit of time in Houston, and this one really got me laughing: “HPD Officers Accused of Eating Suspect’s Pot Brownies Turn in less Marijuana Than They Claimed to Have Seized.” We also keep track of our favorites here.
➤Loku is still in Beta and is live in 15 cities including New York City, San Francisco and Chicago and is adding one city each month. To date, it’s raised $400K from the founder and another $1 million from angels. Check it out here.
Featured image: Shutterstock/trekandshoot
Box, the online file storage and sharing company, on Thursday debuted the Box Innovation Network, also branded as “/bin,” a platform to make it easy for third party developers to create enterprise-focused apps utilizing Box’s APIs. The company also announced a $2 million fund aimed at supporting developers building the most promising apps on /bin.
Box has assembled a number of partners for /bin’s launch, including Heroku, Rackspace and Cloud Foundry, whose services can help host the apps that are built using Box’s framework. Twilio, SnapLogic and Appcelerator are also /bin launch partners, and their services can be used to help developers build apps more efficiently.
Order of magnitude app growth
Box isn’t new to working with third-party app developers: The company currently has an app store with around 150 applications on it today, Box CEO Aaron Levie told me in a recent interview. But /bin is aimed at making it easy for many more apps to be built using the company’s technology framework. “We wanted to make an order of magnitude change in the amount of Box-oriented apps out there,” Levie said. (Levie will be speaking at our Net:Work event on Dec. 8.)
/bin was born largely out of necessity. Many Box customers have requested specific features, such as the ability for a doctor to use an iPad to access a patient’s CAT scan image document hosted on Box. “We get requests every day for features that we don’t offer in some really specific but useful areas,” Box VP of platform Chris Yeh said in an interview. “These kinds of things we’re never going to be able to build out ourselves, and /bin makes it easier for other people to create those things.”
Adding cash to the equation
To that end, Box says it will spend up to $2 million within the next year to invest in applications built on /bin. The money will go toward equity investments in apps, intellectual property acquisitions, and co-development projects.
Overall it’s a very promising program, but certain details are still fuzzy. For example, no financial details of the /bin platform have been solidified yet, meaning that there are no established rules for whether Box will take a cut of any revenue generated by an app built on the platform, or how much that cut will be. Yeh tells me the company will probably establish that on a case-by-case basis going forward, as /bin matures. It seems to me that those details should be firmed up soon to make developers confident about making serious apps on the platform. But in general, it will be interesting to see what kinds of apps are built with /bin in the weeks and months ahead.
Here’s a video explaining how /bin works:
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- What Enterprise Software Vendors Could Learn from the Consumer Space
- Millennials in the enterprise, part 1: strategies for supporting the new digital workforce
- A field guide to cloud computing: current trends, future opportunities
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